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Did you know...
Creatives for Outdoor advertising have to take into account that the viewer is moving most of the time.
The exposure to a given message varies depending on the speed at which the viewer is traveling. It can be as short as 4 or 5 seconds.
The message must then be easy to read graphically as well as by its caption, or slogan.
 
Out-of-Home



Street Furniture - Transit Shelter
Astral Out Of Home Transit Shelters’ network targets Torontonians right where the action is, where they work, play and shop. Not only is the brand-boosting urban environment clean and attractive, our faces are backlit for maximum impact. They remain unobstructed with full-time visibility for drivers and pedestrians on high-traffic streets and in busy areas of the city. Transit Shelters are the best media for creating an influence where and when it counts. Toronto: the largest concentration of consumers in the country!

Coverage: Toronto, York, East York, North York, Etobicoke and Scarborough.
Market share: 70% of all the Transit Shelters - Toronto CMA.