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Did you know...
Creatives for Outdoor advertising have to take into account that the viewer is moving most of the time.
The exposure to a given message varies depending on the speed at which the viewer is traveling. It can be as short as 4 or 5 seconds.
The message must then be easy to read graphically as well as by its caption, or slogan.
 
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Toronto MegaColumn
The Toronto MegaColumns design was inspired by the architecture of City Hall to ensure a perfect fit for Toronto's urban landscape. Each is equipped with neighbourhood map dispensers and a telephone linked to an automated public information service. The five Toronto MegaColumns offer a total of 10 advertising spaces.
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