Active support of culture Astral Media has supported Canadian culture for many years. We are determined to play a leading role in supporting the extraordinary creative talent in the Canadian film, radio and television industries.
In Fiscal 2009, Astral Media's pay and specialty television services and radio stations dedicated over $172.4 million to developing and purchasing Canadian content and original programs and supporting Canadian talent. Of this, $91.1 million was invested by Astral Media's French-language radio and pay and specialty television operations.
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Solid community presence As a media company, we have an extraordinary ability to help charities raise their public profiles, increase public awareness of their causes and, by extension, optimize their fundraising campaigns. Our employees work in 45 cities in eight provinces, and we are actively involved in every community where we are present.
In Fiscal 2009, we provided the equivalent of over $20 million in assistance to a large number of organizations from coast to coast. We promoted hundreds of public service campaigns on our television channels, radio stations and advertising panels. A few of the main projects in which we participated in Fiscal 2009 are:
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Changes for the environment Our commitment to the environment includes concrete initiatives to reduce our environmental footprint. It also takes the form of programming designed to raise awareness of various environmental issues among our listeners and viewers.
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